We think it's time to
Cleanse the Confusion Around Your Brand
So Many "Brand Builders"
yet nothing is stacking up.
Everyone will tell you they'll "build your brand". Marketers, writers, consultants, content creators, architects, landscapers, your plumber, their mom... Leaving you lost on whose advice to follow.
But we'll clear the air with professional insights to understand how the pieces of your brand actually fit together — and grow together. So you can easily spot the partners who will support your vision.
know where your brand needs to go
Have the next steps for steering your brand towards your ideal goals. And know how future opportunities need to be adapted to fit your brand's values.
Be sure of your next big leap
Dismiss any doubts before your next big move or decision with your brand. Have the right pieces in place to transition smoothly and make stable change.
Get the most before adding more
Know that your brand is working at its prime before adding on. With each area at peak strength, increased efforts will become more like a natural addition.
We Make Branding That Can Keep Up
So You're Ready for the Next Opportunity
Your branding updates are planned with performance in mind at Pretty Lethal — inside and out.
We work with your teams so the tools we create are an upgrade, making it faster and easier to work with the brand across marketing and communications.
And we use careful research so your branding looks, sounds, and feels just right for your fans.
Focus your efforts where they'll make the biggest impact towards you goals. We'll uncover the areas of your brand that deserve first dibs for attention and what to ignore.
concentrate on what's actually vital
Branding is our specialty all day every day. Because we've worked with brands of all sizes, we know what's waiting for you ahead and where to look to check your readiness.
Level up with reliable brand expertise
Finally find a solution that works. A small tweak could be all that's needed to solve your brand's struggles with sales changes, behavior changes, culture, and more.
Untangle your most complex challenges
Make Progress That Makes Sense
Consultation Options
Missteps grow more expensive the bigger you become. Our Branding Consultations help you avoid that.
Access our expertise to gain the right amount of guidance for your needs without a project. Get answers, discover a solution, or confirm an idea so your next actions are made with confidence. And so progress is made swiftly.
Lightning Consult
A single quick session for insights, direction, and advice.
Answer Questions Like:
Is this the direction you'd recommend for my brand?
Does this idea or plan make sense with our brand's values and image?
Solve issues like:
How can branding help our marketing feel less cringey?
Where should we focus first to strengthen our existing brand?
confirm ideas like:
Is this copy/design saying what we're trying to say?
Are we communicating what's actually important to our audience?
Full Consult
Unlock answers and take action with a powerful plan after assessment.
Answer Questions Like:
What's the best way to structure our brand family?
How do we successfully plan and launch a rebranding effort?
Solve issues like:
What approach should we take for our new offering?
How do we get out of the shadows of our closest competitors?
confirm ideas like:
Can we expand our appeal to a new target audience?
Is this addition, transition, or change a feasible possibility for our brand?
Full Consult
Unlock answers and take action with a powerful plan after assessment.
Answer Questions Like:
What's the best way to structure our brand family?
How do we successfully plan and launch a rebranding effort?
Solve issues like:
What approach should we take for our new offering?
How do we get out of the shadows of our closest competitors?
confirm ideas like:
Can we expand our appeal to a new target audience?
Is this addition, transition, or change a feasible possibility for our brand?
Session Series
Get ongoing guidance as you tackle a complex brand issue.
Answer Questions Like:
How do we navigate a major turning point in our brand?
How can we optimize our product line structure and feature system?
Solve issues like:
How do we balance local love with a broader appeal?
How do we adapt to a market that's changed or continues to evolve?
confirm ideas like:
Does our big new idea have unseen brand risks?
Can we assemble what's already been created into a turn-key brand?
Session Series
Get ongoing guidance as you tackle a complex brand issue.
Answer Questions Like:
How do we navigate a major turning point in our brand?
How can we optimize our product line structure and feature system?
Solve issues like:
How do we balance local love with a broader appeal?
How do we adapt to a market that's changed or continues to evolve?
confirm ideas like:
Does our big new idea have unseen brand risks?
Can we assemble what's already been created into a turn-key brand?
Confidently lean into your most competitive strengths and soar where rivals can't touch you with our Positioning and Strategy insights.
Fierce edge
Design and Messaging become irresistible when you strike at the heart of your desired audience with strategy leading the way.
strong connection
Use your brand easily with organized, ready-to-use messaging, design files, and templates for any print or web project.
fully prepared
More Than Just Pretty Wallpaper
It's our passion to show growing businesses like you how to use their branding for more than just looking good. Our strategy and tools can complete your brand where it's most needed to build your awareness, fanbase, and revenue more easily.
We position your branding system to give your marketing, sales — and even onboarding — a head start for running at full speed.
Peace of Mind for Less Than a Media Ad
It'll just click. And suddenly, you'll know exactly what you need to do. After a Brand Consultation, you'll be able to make real progress that actually makes a difference — in sales, morale, and repeat customers.
How Far Would You Go If You Never Make a Wrong Turn Again?
Lightning Consult
A single quick session for insights, direction, and advice.
Is this the direction you'd recommend for my brand?
the details
Consultation Options
Meet Your Branding Expert
Let's Find the Best Solutions for Your Unique Brand.
In a world of fast trends, I know it's easy to lose sight of what's right for your brand. And you end up feeling stuck between pushing your branding forward and protecting the areas that are the soul of your brand.
But you don't have to compromise. I've unraveled brand challenges with repeat CEOs, seasoned CMOs, and dewy-eyed start-up Founders alike. My informed, empathetic, and human-forward approach has helped clients find real answers for getting unstuck and:
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Avoid $40k+ of services they really didn't need
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Protect pricing in a competitive market
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Maintain brand integrity while pushing boundaries
Because it takes real heart to get the long-term recognition, reputation, and community in order to revolutionize your industry for the better.
Samantha Everett
Principal, Brand Strategist
In Past Lives, I've Worked With: