We think it's time to
Cleanse the Confusion Around Your Brand
So Many "Brand Builders"
yet nothing is stacking up.
Everyone will tell you they'll "build your brand". Marketers, writers, consultants, content creators, architects, landscapers, your plumber, their mom... Leaving you lost on whose advice to follow.
But we'll clear the air with professional insights to understand how the pieces of your brand actually fit together — and grow together. So you can easily spot the partners who will support your vision.
know where your brand needs to go
Have the next steps for steering your brand towards your ideal goals. And know how future opportunities need to be adapted to fit your brand's values.
Be sure of your next big leap
Dismiss any doubts before your next big move or decision with your brand. Have the right pieces in place to transition smoothly and make stable change.
Get the most before adding more
Know that your brand is working at its prime before adding on. With each area at peak strength, increased efforts will become more like a natural addition.
We Make Branding That Can Keep Up
So You're Ready for the Next Opportunity
Your branding updates are planned with performance in mind at Pretty Lethal — inside and out.
We work with your teams so the tools we create are an upgrade, making it faster and easier to work with the brand across marketing and communications.
And we use careful research so your branding looks, sounds, and feels just right for your fans.
Focus your efforts where they'll make the biggest impact towards you goals. We'll uncover the areas of your brand that deserve first dibs for attention and what to ignore.
concentrate on what's actually vital
Branding is our specialty all day every day. Because we've worked with brands of all sizes, we know what's waiting for you ahead and where to look to check your readiness.
Level up with reliable brand expertise
Finally find a solution that works. A small tweak could be all that's needed to solve your brand's struggles with sales changes, behavior changes, culture, and more.
Untangle your most complex challenges
Make Progress That Makes Sense
Consultation Options
Missteps grow more expensive the bigger you become. Our Branding Consultations help you avoid that.
Access our expertise to gain the right amount of guidance for your needs without a project. Get answers, discover a solution, or confirm an idea so your next actions are made with confidence. And so progress is made swiftly.
Lightning Consult
A single quick session for insights, direction, and advice.
Answer Questions Like:
Is this the direction you'd recommend for my brand?
Does this idea or plan make sense with our brand's values and image?
Solve issues like:
How can branding help our marketing feel less cringey?
Where should we focus first to strengthen our existing brand?
confirm ideas like:
Is this copy/design saying what we're trying to say?
Are we communicating what's actually important to our audience?
Full Consult
Unlock answers and take action with a powerful plan after assessment.
Answer Questions Like:
What's the best way to structure our brand family?
How do we successfully plan and launch a rebranding effort?
Solve issues like:
What approach should we take for our new offering?
How do we get out of the shadows of our closest competitors?
confirm ideas like:
Can we expand our appeal to a new target audience?
Is this addition, transition, or change a feasible possibility for our brand?
Full Consult
Unlock answers and take action with a powerful plan after assessment.
Answer Questions Like:
What's the best way to structure our brand family?
How do we successfully plan and launch a rebranding effort?
Solve issues like:
What approach should we take for our new offering?
How do we get out of the shadows of our closest competitors?
confirm ideas like:
Can we expand our appeal to a new target audience?
Is this addition, transition, or change a feasible possibility for our brand?
Session Series
Get ongoing guidance as you tackle a complex brand issue.
Answer Questions Like:
How do we navigate a major turning point in our brand?
How can we optimize our product line structure and feature system?
Solve issues like:
How do we balance local love with a broader appeal?
How do we adapt to a market that's changed or continues to evolve?
confirm ideas like:
Does our big new idea have unseen brand risks?
Can we assemble what's already been created into a turn-key brand?
Session Series
Get ongoing guidance as you tackle a complex brand issue.
Answer Questions Like:
How do we navigate a major turning point in our brand?
How can we optimize our product line structure and feature system?
Solve issues like:
How do we balance local love with a broader appeal?
How do we adapt to a market that's changed or continues to evolve?
confirm ideas like:
Does our big new idea have unseen brand risks?
Can we assemble what's already been created into a turn-key brand?
Confidently lean into your most competitive strengths and soar where rivals can't touch you with our Positioning and Strategy insights.
Fierce edge
Design and Messaging become irresistible when you strike at the heart of your desired audience with strategy leading the way.
strong connection
Use your brand easily with organized, ready-to-use messaging, design files, and templates for any print or web project.
fully prepared
More Than Just Pretty Wallpaper
It's our passion to show growing businesses like you how to use their branding for more than just looking good. Our strategy and tools can complete your brand where it's most needed to build your awareness, fanbase, and revenue more easily.
We position your branding system to give your marketing, sales — and even onboarding — a head start for running at full speed.
Peace of Mind for Less Than a Media Ad
It'll just click. And suddenly, you'll know exactly what you need to do. After a Brand Consultation, you'll be able to make real progress that actually makes a difference — in sales, morale, and repeat customers.
How Far Would You Go If You Never Make a Wrong Turn Again?
Lightning Consult
A single quick session for insights, direction, and advice.
Is this the direction you'd recommend for my brand?
the details
Consultation Options
Meet Your Branding Expert
Let's Find the Best Solutions for Your Unique Brand.
In a world of fast trends, I know it's easy to lose sight of what's right for your brand. And you end up feeling stuck between pushing your branding forward and protecting the areas that are the soul of your brand.
But you don't have to compromise. I've unraveled brand challenges with repeat CEOs, seasoned CMOs, and dewy-eyed start-up Founders alike. My informed, empathetic, and human-forward approach has helped clients find real answers for getting unstuck and:
-
Avoid $40k+ of services they really didn't need
-
Protect pricing in a competitive market
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Maintain brand integrity while pushing boundaries
Because it takes real heart to get the long-term recognition, reputation, and community in order to revolutionize your industry for the better.
Samantha Everett
Principal, Brand Strategist
In Past Lives, I've Worked With:
"Pro tip for all the aspiring business owners out there. Get a team like Pretty Lethal to bring your vibe to life."
Caitlyn Krug
Founder, Ebra Gin
"There is a TON of amazing content in all the brand positioning, purpose, mission statement, etc and that is all 100% on brand for what we are trying to accomplish."
Dan Nowak
CEO + Partner, Brazen Standard Hospitality
"You and your team said what I wanted to say better than I could have said it. Everything is so well written and conveys the message I want to send. Thank you.”
Anqunette Sarfoh
CEO + Partner, Qulture
“Thank you for everything, I'm completely in love! You have been so great to work with and holy crap did that move fast!
Thanks again and I will shout your praises from the rooftops to anyone who will listen.”
Dana Spandet
Founder, Flour Girl & Flame
“First thing I thought was, 'Wow, I am really fucking lucky I found her.' My gut was right. I can’t tell you how appreciative I am.
I feel like you get who I am as a brand, and I know I am in very good hands.”
Jaqueline Andersen
Owner, J.Sheffner
Struggle for Promised Results
It all looked like a no-fail win. The creative idea, the excitement, the gains within reach. But you soon realize that it was all smoke and mirrors when it comes to getting the work done to the level of quality you were expecting.
Get Lured into Critial Missteps
They sounded like a legit professional. But after a few red flags you discover their profession has changed with every season. And now their inexperience and desire to learn on your dime is causing pricey mistakes for your business.
End Up Forced into a Do-Over
After your failed attempt crashes and burns, you'll be back where you started. Only with less funds and more gray hairs. And while you still need a solution, you'll also have to contend with any messes or setback that need correction.
Resort to Mindless Trend Chasing
Doubt is creeping over and engulfing every new campaign and creative idea. So when you peek at the other guys, FOMO takes over and you're reaching for anything popular to quench your fear of not being likable to everyone.
Work Hard on a Hamster Wheel
It's all there. You've created everything that your brand needs for promotion. The socials. The events. The sponsorships. The blog. The press releases. But nothing is getting traction equal to the effort you're putting in.
Pause Innovation Permanently
New problems can be a confirmation that you're growing. But when you're having to put out fire after fire for anything to progress in your brand growth, innovation and new ideas take the back burner for a "better time".
Any More Hemorrhages and You'll Be Drained
There are many expensive solutions for "building your brand" that you don't actually need. Without telling the difference between the priorities and money pits, you'll find your time, budget, and patience dwindling fast.
And It's Been Our Passion Since 2014
Smart Tactics for Values-Driven Brands
We believe independent businesses are the life-blood of local character. So we've been helping them use their brands more strategically — like the big businesses do — to connect better to their customers and maintain their integrity as they adapt to changing challenges.
Catfishing Consultants are Plentiful
We gasped in horror. Surely, we didn't hear that right.
They recommended what??
Yep. You heard right, came our client's reply. And then a quiet pause to drink it all in.
Well, what's their plan for this approach? How are they going to make this work? we asked.
Uhhhh, there is none, came the reply. No plan? Nope. No strategy? Not even an overall direction? Nah, uh. Nothing, our client said bleakly.
We were in disbelief. WTF? This was a highly rated agency. They were supposed to be *the* experts.
And yet, they're telling our polished client that their best marketing options were on NSFW websites. No other strategy. Just that. Then charging an insane retainer amount each month for that slice of pure marketing brilliance. Cue our boiling rage.
We've seen too many smooth-talking opportunists with just enough clout to weasel you into shitty options, underwhelming delivery, and expertise built on their perceived importance versus actual experience.
And they aren't ashamed to charge insane fees.
Can You Afford the Time, Resources, and Setbacks of Faux Expertise?
Precision that Only Comes from Expertise
We Untangle Complex Challenges
Clear away roadblocks, navigate uncertainty, or adapt to change. Our approach balances empathy and insights for potent solutions.
We capture your true spirit
Don't blend in with fleeting trends. We use your brand's strategy to guide creative so it looks and sounds true to character.
We find ways to knock 'em dead
We obsess over your audience. Which is why we use strategy to develop creative that makes a soul connection beyond purchase.
beware:
Artificial Creative Can Kill Your Brand
We get it, it's so easy. A few prompts and voila! — an image or copy right there in an instant. And there are a lot of tools, software, and expensive "experts" out there selling dreams and rainbows.
But you'll need to tread carefully with AI when it comes to your brand or you'll risk losing it all.
VALUES
The astronomical water and electric usage behind each AI generation kills any eco-friendly pledges.
COPYRIGHT
US Courts are clear— AI materials are not protected by copyright, leaving your ideas vulnerable to theft.
TRUST
Some will wonder if you're trustworthy and truthful if all they encounter is content that's clearly robot-written.
QUALITY
Many people can spot AI generated copy a mile away, leaving them wondering where else you cut corners.
Our Guarantee
Always High Quality
Our creative is thoughtfully and purposefully designed around your unique brand. We don't chuck dozens of crap concepts your way in hopes something will stick.
Always Top Talent
Our team is a network of creatives and consultants expert in their fields. And our leadership is involved at all times to ensure you get the best at every step.
Always Responsive
You'll receive a reply from us within 24hrs of emailing or messaging our team. And from a real human being — not an autoscript or bot.
Cancel Anytime
Anytime during your project, you can pull the plug. Just give us 15 days notice and we'll package up and send over finished items.*
* See contract for details.
Your Consult is Free if You Cross Over
Get Your Money Back if You Book a Service After Your Consultation*
You'll have plenty to run with after we're done. But if you don't have the time or people to make it happen, we can help with anything in our wheelhouse.
Start a project with us and we'll deduct the consultation fee from your first project invoice. Because, you know. We like to look after each other like that.
*Consultation is deducted from first project invoice. Deposits and retainers do not apply. Valid with Full Service projects only. Credit available for your first Lightning Sesh or Single Consultation only. Additional sessions or services are not eligible for reimbursement. Design, web, and copywriting services are not included in any Consultation service.Not redeemable for cash value, future credit, or payment. Other restrictions may apply,
Strengthen Your Marketing Materials
with Services to:
Rock Retail
Walk into stores ready with everything needed to promote and sell product.
Spark Interest
Make it effortless for retailers to promote the crap out of your brand.
Get Picked Up
Entice desires with hand outs that are irresistible to pick up and take home.
Lead the Way
Use signage to reinforce your brand and guides visitors around the space.
Additional Allies
Live in the minds of the retail sales folks who influence final purchases.
Your Branding is a Big Part of Your Legend
Most successful companies refresh or rebrand every 5-10 years in today's fast-paced world. Until then, there's a lot of growth, change, and challenge you'll face with a brand that's still relevant and powerful. And that's on top of protecting the balance between core values and new adaptations.
Can Your Risk a Rebrand that Ruins the Reputation You've Earned?
Lightning Consult
A single quick session for insights, direction, and advice.
Answer Questions Like:
Is this the direction you'd recommend for my brand?
Does this idea or plan make sense with our brand's values and image?
Solve issues like:
How can branding help our marketing feel less cringey?
Where should we focus first to strengthen our existing brand?
confirm ideas like:
Is this copy/design saying what we're trying to say?
Are we communicating what's actually important to our audience?
Full Consult
Unlock answers and take action with a powerful plan after assessment.
Answer Questions Like:
What's the best way to structure our brand family?
How do we successfully plan and launch a rebranding effort?
Solve issues like:
What approach should we take for our new offering?
How do we get out of the shadows of our closest competitors?
confirm ideas like:
Can we expand our appeal to a new target audience?
Is this addition, transition, or change a feasible possibility for our brand?
Session Series
Get ongoing guidance as you tackle a complex brand issue.
Answer Questions Like:
How do we navigate a major turning point in our brand?
How can we optimize our product line structure and feature system?
Solve issues like:
How do we balance local love with a broader appeal?
How do we adapt to a market that's changed or continues to evolve?
confirm ideas like:
Does our big new idea have unseen brand risks?
Can we assemble what's already been created into a turn-key brand?