Relax, we can help you
Enhance Your Brand Without a Re-Do
You're Starting to Soar.
but your brand is becoming Dead Weight.
It's normal to need branding adjustments as your business grows. But no need to start over. A little sharpening here, some polishing there, and your branding is performing better than ever.
empower your teams to run wild
Turn your creative and marketing into a powerhouse force. Make every team member a brand expert. And cultivate an incredible internal culture.
Gain fans who love you most
Build a fanbase that doesn't bail for the next big thing. Leave them awestruck when they least expect it. And let them see that you serve them like no other.
fuel consistently better content
Breeze through an organized system of your brand assets. Offer clear guidance for creative standards. And support harmonization instead of soloists.
We Make Branding That Can Keep Up
So You're Ready for the Next Opportunity
Your branding updates are planned with performance in mind at Pretty Lethal — inside and out.
We work with your teams so the tools we create are an upgrade, making it faster and easier to work with the brand across marketing and communications.
And we use careful research so your branding looks, sounds, and feels just right for your fans.
Make progress when you can. And watch the chain reaction of benefits as challenges like misaligned messaging and missing collateral pieces are removed one by one.
small steps that lead to big a impact
Get the most out of your update. We'll prioritize the biggest pain points so your teams can finally run at full speed and your growth goals move within reach.
focused results where it really matters
Become the best version of your brand. Not a different version, or a trendy version. But your genuine brand all shiny and at its peak — in looks and efficiency.
Build upon your existing branding
An Even Stronger Brand in 90 Days
Sharpening
Solutions
Everyone's journey is different. But we tend to see the same branding stumbles. Our Sharpening solutions let you get a-la-carte support that fits your needs.
Hone Your Competitive Edge
with Services for:
Happier Customers
Discover creative ideas to serve fans in ways your rivals can't replicate.
Capture Attention
Break through a crowded category or find reasons behind sudden change.
Undeniable Value
Stand strong in the key areas that make your brand untouchable.
Stronger Devotion
Gain unwavering support from fans who embrace your work.
Exquisite Experiences
Offer unforgettable experiences with the right details at the perfect time.
Fresh Ideas
Take the lead with proven tactics from outside of the box.
Strengthen Your Marketing Materials
with Services to:
Rock Retail
Walk into stores ready with everything needed to promote and sell product.
Spark Interest
Make it effortless for retailers to promote the crap out of your brand.
Get Picked Up
Entice desires with hand outs that are irresistible to pick up and take home.
Lead the Way
Use signage to reinforce your brand and guides visitors around the space.
Additional Allies
Live in the minds of the retail sales folks who influence final purchases.
"Pro tip for all the aspiring business owners out there. Get a team like Pretty Lethal to bring your vibe to life."
Caitlyn Krug
Founder, Ebra Gin
"There is a TON of amazing content in all the brand positioning, purpose, mission statement, etc and that is all 100% on brand for what we are trying to accomplish."
Dan Nowak
CEO + Partner, Brazen Standard Hospitality
"You and your team said what I wanted to say better than I could have said it. Everything is so well written and conveys the message I want to send. Thank you.”
Anqunette Sarfoh
CEO + Partner, Qulture
“Thank you for everything, I'm completely in love! You have been so great to work with and holy crap did that move fast!
Thanks again and I will shout your praises from the rooftops to anyone who will listen.”
Dana Spandet
Founder, Flour Girl & Flame
“First thing I thought was, 'Wow, I am really fucking lucky I found her.' My gut was right. I can’t tell you how appreciative I am.
I feel like you get who I am as a brand, and I know I am in very good hands.”
Jaqueline Andersen
Owner, J.Sheffner
Confidently lean into your most competitive strengths and soar where rivals can't touch you with our Positioning and Strategy insights.
Fierce edge
Design and Messaging become irresistible when you strike at the heart of your desired audience with strategy leading the way.
strong connection
Use your brand easily with organized, ready-to-use messaging, design files, and templates for any print or web project.
fully prepared
More Than Just Pretty Wallpaper
It's our passion to show growing businesses like you how to use their branding for more than just looking good. Our strategy and tools can complete your brand where it's most needed to build your awareness, fanbase, and revenue more easily.
We position your branding system to give your marketing, sales — and even onboarding — a head start for running at full speed.
Precision that Only Comes from Expertise
We Untangle Complex Challenges
Clear away roadblocks, navigate uncertainty, or adapt to change. Our approach balances empathy and insights for potent solutions.
We capture your true spirit
Don't blend in with fleeting trends. We use your brand's strategy to guide creative so it looks and sounds true to character.
We find ways to knock 'em dead
We obsess over your audience. Which is why we use strategy to develop creative that makes a soul connection beyond purchase.
And It's Been Our Passion Since 2014
Smart Tactics for Values-Driven Brands
We believe independent businesses are the life-blood of local character. So we've been helping them use their brands more strategically — like the big businesses do — to connect better to their customers and maintain their integrity as they adapt to changing challenges.
Struggle to Steady Sales
The next big thing has arrived. And the novelty of your newness evaporated instantly. Fleeting fans will leave your brand behind to chase after what's new. Without a purpose or plan, you'll struggle to maintain your core customers.
Lose Time at Every Turn
Nothing ends up being a straightforward task. The right files are hard to find, creative needs endless revisions, and forget about staying on time and budget. Which leaves your brand lurching forward at a slow, faltering pace.
Strain to Keep Alignment
No one on your team sees the brand the same way. And no one has the same understanding. So motivation lingers at bare minimum, teams move in different directions, and practices that contradict brand values start to pop up.
Miss Out on Your Potential
Branding isn't always seen like an investment with immediate returns. But design and messaging positioned just right will make it easier to connect with your audience and get the marketing and sales results you've desired.
Suffer from Too Many Faces
Without consistency, your messaging and creative will become chaotic. With a different tone and look at every turn, no one knows that to make of you or what you stand for. And no one can recognize you in a crowd.
Falter from Flimsy Fixes
It's easy to put a quick band-aid here and there to make up for missing information and outdated tools. But it won't take long for customers and talent to notice the cracks and wear when expectations aren't met.
Weak Branding Leads to Long-Term Trouble
Every move becomes an uphill battle when nothing fits quite right. And while it's tempting to focus on other areas, ill-fitting branding can slowly snuff the life out of your business.
Use Branding to Reach Your Peak Potency
Sure, you're getting by with the branding you've got. But that's not thriving. More than just marketing and sales, your branding creates purpose beyond what you sell. So you can make a meaningful difference in the lives of your customers, team, and community in ways that stay true to your core values and ultimate vision.
What Could You Accomplish with a Clear Path and Prepared Team?
Your Branding is a Big Part of Your Legend
Most successful companies refresh or rebrand every 5-10 years in today's fast-paced world. Until then, there's a lot of growth, change, and challenge you'll face with a brand that's still relevant and powerful. And that's on top of protecting the balance between core values and new adaptations.
Can Your Risk a Rebrand that Ruins the Reputation You've Earned?
beware:
Artificial Creative Can Kill Your Brand
We get it, it's so easy. A few prompts and voila! — an image or copy right there in an instant. And there are a lot of tools, software, and expensive "experts" out there selling dreams and rainbows.
But you'll need to tread carefully with AI when it comes to your brand or you'll risk losing it all.
VALUES
The astronomical water and electric usage behind each AI generation kills any eco-friendly pledges.
COPYRIGHT
US Courts are clear— AI materials are not protected by copyright, leaving your ideas vulnerable to theft.
TRUST
Some will wonder if you're trustworthy and truthful if all they encounter is content that's clearly robot-written.
QUALITY
Many people can spot AI generated copy a mile away, leaving them wondering where else you cut corners.
Our Guarantee
Always High Quality
Our creative is thoughtfully and purposefully designed around your unique brand. We don't chuck dozens of crap concepts your way in hopes something will stick.
Always Top Talent
Our team is a network of creatives and consultants expert in their fields. And our leadership is involved at all times to ensure you get the best at every step.
Always Responsive
You'll receive a reply from us within 24hrs of emailing or messaging our team. And from a real human being — not an autoscript or bot.
Cancel Anytime
Anytime during your project, you can pull the plug. Just give us 15 days notice and we'll package up and send over finished items.*
* See contract for details.
Lay Any Fears to Rest
Start with a Consultation to Find Out If Our Approach is Right for You.
Get our assessment of your current challenges and goals. And get our recommended plan of action to use whether you work with us or not.
And, if you do start a project, your consultation fee will be credited to your invoice.
Hone Your Competitive Edge
with Services for:
Happier Customers
Discover creative ideas to serve fans in ways your rivals can't replicate.
Capture Attention
Break through a crowded category or find reasons behind sudden change.
Undeniable Value
Stand strong in the key areas that make your brand untouchable.
Stronger Devotion
Gain unwavering support from fans who embrace the work you do.
Exquisite Experiences
Offer unforgettable experiences with the right details at the perfect time.
Fresh Ideas
Take the lead with proven tactics from outside of the box.
Strengthen Your Marketing Materials
with Services to:
Rock Retail
Walk into stores ready with everything needed to promote and sell product.
Spark Interest
Make it effortless for retailers to promote the crap out of your brand.
Get Picked Up
Entice desires with hand outs that are irresistible to pick up and take home.
Lead the Way
Use signage to reinforce your brand and guides visitors around the space.
Additional Allies
Live in the minds of the retail sales folks who influence final purchases.