And It's Been Our Passion Since 2014
Smart Tactics for Values-Driven Brands
We believe independent businesses are the life-blood of local character. So we've been helping them use their brands more strategically — like the big businesses do — to connect better to their customers and maintain their integrity as they adapt to changing challenges.
We get it, it's so easy. A few prompts and voila! — an image or copy right there in an instant. And there are a lot of tools, software, and expensive "experts" out there selling dreams and rainbows.
But you'll need to tread carefully with AI when it comes to your brand or you'll risk losing it all.
VALUES
The astronomical water and electric usage behind each AI generation kills any eco-friendly pledges.
COPYRIGHT
US Courts are clear— AI materials are not protected by copyright, leaving your ideas vulnerable to theft.
TRUST
Some will wonder if you're trustworthy and truthful if all they encounter is content that's clearly robot-written.
QUALITY
Many people can spot AI generated copy a mile away, leaving them wondering where else you cut corners.
We believe authenticity is timeless and work to make your brand its best, not a trend that blends in or dates quickly.
Endure Many Lives
Everything we create is designed for your team's needs, making sure it is easy to use and does the job well.
Soar on Your Own
Make the change and positive impact you've always imagined, rallying support and action while establishing community roots.
Live the dream
Branding That Lasts Far Beyond Your Launch
but your brand can let you
Enter the Market on Your Own Terms
Your Idea is Fierce AF
And so is Your competition.
Your branding has the potential to fuel a strong launch that gets swift results — and have your back as you continue to grow your sales, team members, and reputation.
Confidently lean into your most competitive strengths and soar where rivals can't touch you with our Positioning and Strategy insights.
Fierce edge
Design and Messaging become irresistible when you strike at the heart of your desired audience with strategy leading the way.
strong connection
Use your brand easily with organized, ready-to-use messaging, design files, and templates for any print or web project.
fully prepared
More Than Just Pretty Wallpaper
You could just look good and call it a day. Or you can look good while building your awareness, fanbase, and revenue more easily with Pretty Lethal's strategy and tools.
We position your branding system to give your marketing, sales — and even onboarding — a head start for running at full speed.
We Create Branding that Roars to Life
So You Gain Traction Faster
There's no time to waste after you launch, so your brand is created with performance in mind at Pretty Lethal.
We do our research on your brand's goals and hurdles so the strategies and tools we create build your fanbase, awareness, and revenue more easily.
And so your branding looks, sounds, and feels just right for your fans and bigger vision.
Messaging
Develop a Voice Your Fans Instantly Recognize
Tell your story powerfully and easily with pitches ready for copy-paste and guidelines for writing consistently compelling copy.
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Sound recognizable across all copy
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Pitch your brand perfectly in any situation
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Have your own way with words and phrases
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Tell the story of the brand and founders
Precision that Only Comes from Expertise
We know the road you face ahead
For us, branding isn't an add-on or side-hustle. It's our focus. So we have the experience to know what's needed at each level of growth.
We capture your true spirit
Don't blend in with fleeting trends. We use your brand's strategy to guide creative so it looks and sounds true to character.
We find ways to knock 'em dead
We obsess over your audience. Which is why we use strategy to develop creative that makes a soul connection beyond purchase.
Delivery
Access Anything You Need from One Place
Keep teams and partners aligned and up-to-date with a single time-saving location to find guidelines, files, and brand information.
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Easily share brand files and guidelines
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Keep all content creation consistent
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Control access and file versions
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Excite and align new team members
Branded Assets
Everything to Establish Your Brand Solidly
Have the most-needed business assets ready for operations to begin with carefully designed assets for establishing your brand.
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Create polished presentations in a snap
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Set a powerful presence on social media
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Communicate as your brand in print or web
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Have essential items for doing business
Brand Design
Show Your Distinction Through Design
Build a world that fans never want to leave through designs that reflect your brand's unique value, culture, and purpose.
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Stand apart from the other guys
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Instantly appeal to your target audience
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Show what your brand stands for
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Look your best in any size or space
Launch Your marketing at Light Speed
Save your marketing and PR lots of legwork with insights and tools that let them create targeted plans and approaches to reap stronger results.
Turn Notoriety into Loyalty in no time
Become magnetic to the audiences most eager for your brand with the tactics needed to not only attract, but maintain their attention and interest.
Level Up with ease instead of growing pains
Expand effortlessly with the right tools to keep momentum steady as your demand, operations, and team steadily continue to grow.
Positioning
Discover Where Your Brand is Irresistible
With more than 15 tools across 5 key areas, we can create a combination that's right for your brand and tackles your biggest goals.
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Break through a crowded category
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Find strengths rivals can't touch
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Create an unforgettable experience
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Understand your target audience
Packaging
Packaging that Demands to Be Coveted
Showcase your product with packaging that shines on shelves, and let smitten fans dig deeper with promotional kits that make retail ads easy.
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Compel attention without saying a word
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Pitch your product easier to retailers
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Promote like a pro to keep your position
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Help sales and decision makers fall in love
"Pro tip for all the aspiring business owners out there. Get a team like Pretty Lethal to bring your vibe to life."
Caitlyn Krug
Founder, Ebra Gin
"There is a TON of amazing content in all the brand positioning, purpose, mission statement, etc and that is all 100% on brand for what we are trying to accomplish."
Dan Nowak
CEO + Partner, Brazen Standard Hospitality
"You and your team said what I wanted to say better than I could have said it. Everything is so well written and conveys the message I want to send. Thank you.”
Anqunette Sarfoh
CEO + Partner, Qulture
“Thank you for everything, I'm completely in love! You have been so great to work with and holy crap did that move fast!
Thanks again and I will shout your praises from the rooftops to anyone who will listen.”
Dana Spandet
Founder, Flour Girl & Flame
“First thing I thought was, 'Wow, I am really fucking lucky I found her.' My gut was right. I can’t tell you how appreciative I am.
I feel like you get who I am as a brand, and I know I am in very good hands.”
Jaqueline Andersen
Owner, J.Sheffner
Take Longer to Gain ROI
Branding doesn't always seem like an investment with immediate returns. But what's the ROI of 3 engagements leading to sales instead of 8? Design and messaging positioned just right will build trust faster.
Pay Top Dollar for Low Cost Labor
It seems like a hack — hire a handful of low cost freelancers to get the work done. But when you're not even close to what you want after a dozen rounds of edits and hours of hand-holding, your budget and time is zapped.
Get Swindled into Subcontractors
Here's the not-so-secret ugliness behind many marketing and design agencies: some send your project straight to a cheaper source — often in a developing country. So whose expertise are you actually paying for?
Risk Blending into Everyone Else
The designs you'll get from cheap sources are likely templates. Or they copy trendy designs created by actual designers. Which will become a problem when protecting your IP... or if you don't want the same brand as recipe blog.
Make ReBranding a Bigger Job
Get it wrong or kick the can down the road will add time, cost, and waste when it comes to re-developing your brand. Everything in your business will need to be updated and you'll need to tread carefully to ensure its success.
Watch Chaos Control Your Image
When your marketing and sales teams don't have the tools needed to do their job, they'll make them on the fly. Culminating into a library of assets that's don't match and have questionable quality from cheap rush jobs.
Bare Bones Branding Will Let You Down
Your brand doesn't need antacids, but you might. Although it's tempting to start small, basic branding can cost you more while leaving you with less to work with.
Our Process
We have a range of tools and assets to build the perfect Brand for the size, goals, and needs of your new business.
Your Branding Needs to Have Your Back
Things will get fast and messy real quick. So your branding needs to keep pace with each change — aligning new team members, protecting standards as multiple hands contribute, and adjusting to expansion. Without it, you're left white-knuckling trying to keep everything and everyone together.
Can Your Success Rely on Barely-There Branding?
Our Guarantee
Always High Quality
Our creative is thoughtfully and purposefully designed around your unique brand. We don't chuck dozens of crap concepts your way in hopes something will stick.
Always Top Talent
Our team is a network of creatives and consultants expert in their fields. And our leadership is involved at all times to ensure you get the best at every step.
Always Responsive
You'll receive a reply from us within 24hrs of emailing or messaging our team. And from a real human being — not an autoscript or bot.
Cancel Anytime
Anytime during your project, you can pull the plug. Just give us 15 days notice and we'll package up and send over finished items.*
* See contract for details.
Marketing
Let the Word Spread Like Wildfire
Let your marketing blaze to life with essential collateral that ignites ideas and makes it easier to take action.
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Highlight key offerings and best features
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Offer handouts that beg to be taken home
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Update digital ads easily when you want
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Enhance your brand experience via inbox
Strategy
Make Purpose Your Perfect Compass
We outline the 4 key areas that align your ideas, actions, and teams to the purpose that makes your brand invaluable.
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Know why anyone should give a flying fig
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Turn your strengths into true distinction
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Make a big impact beyond your product
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Set the standards for incredible experiences
Your Branding Needs to Have Your Back
Things will get fast and messy real quick. So your branding needs to keep pace with each change — aligning new team members, protecting standards as multiple hands contribute, and adjusting to expansion. Without it, you're left white-knuckling trying to keep everything and everyone together.
Can Your Success Rely on Barely-There Branding?