How do you protect your culture when you start to succeed?
This vertical operation sought to capture the brand they've organically cultivated to lock in the good stuff as they build upon their success.
Bask Cannabis
How do you protect your culture when you start to succeed?
This vertical operation sought to capture the brand they've organically cultivated to lock in the good stuff as they build upon their success.
Bask
Who They Are:
Pure Sun-Grown Cannabis
They grow with medical users in-mind. Pristine, terpene-rich flower is their aim so patients receive the optimum effects every time.
Environmental Enthusiasts
A love of outdoor activities inspires stewardship of the local environment. So eco-friendly practices are priority at every level of operation.
Close-Knit Community
From 4 people to 40, the CEO knows the name and birthday of everyone on staff. And teams genuinely know each other like family.
Who They Are:
Pure Sun-Grown Cannabis
They grow with medical users in-mind. Pristine, terpene-rich flower is their aim so patients receive the optimum effects every time.
Environmental Enthusiasts
A love of outdoor activities inspires stewardship of the local environment. So eco-friendly practices are priority at every level of operation.
Close-Knit Community
From 4 people to 40, the CEO knows the name and birthday of everyone on staff. And teams genuinely know each other like family.
the situation:
Adult-Use Opened
The legalization of adult-use passed, opening up the opportunity to serve more than medical patients.
Drastic Growth
Their staff quickly grew from 4 to nearly 100 within a few years, across multiple teams in their operations.
Expanding Footprint
The ball was rolling to open a second retail location in the South Massachusetts area.
the situation:
Adult-Use Opened
The legalization of adult-use passed, opening up the opportunity to serve more than medical patients.
Drastic Growth
Their staff quickly grew from 4 to nearly 100 within a few years, across multiple teams in their operations.
Expanding Footprint
The ball was rolling to open a second retail location in the South Massachusetts area.
the challenges:
No Blueprint
Providing direction for build-out and on-boarding was difficult without a fully outlined brand.
Operations
Identity Crisis
Adult-use sales needed to be tied in and reconciled with their patient-centric approach.
Strategy
Culture Shock
They wanted ways to protect the important parts of their close-knit culture, even as they expand.
Team
Loss for Words
Missing messaging created inconsistencies when telling their story and pitching the brand.
Marketing
Long Story Short
The epic tale of each partner and why they formed the company was thrilling but complicated to tell.
Press
Greener Grass
They were tired of worrying about what competitors were doing to get attention.
Marketing
the aftermath:
Growing Pains
Lack of a blueprint made the brand unclear when planning a marketing push and new location design.
operations
We have 120 employees as well; I know everybody’s names and their birthdays and their families. I’d like to stick with that, too.
— Chapman Dickerson, CEO
the New Opportunities:
Drastic Growth
They grew rapidly in popularity, production, and staff size.
Drastic Growth
They grew rapidly in popularity, production, and staff size.
the challenges:
No Blueprint
Providing direction for build-out and on-boarding was difficult without a fully outlined brand.
Operations
Identity Crisis
Adult-use sales needed to be tied in and reconciled with their patient-centric approach.
Strategy
Culture Shock
They wanted ways to protect the important parts of their close-knit culture, even as they expand.
Team
Loss for Words
Missing messaging created inconsistencies when telling their story and pitching the brand.
Marketing
Long Story Short
The epic tale of each partner and why they formed the company was thrilling but complicated to tell.
Press
Greener Grass
They were tired of worrying about what competitors were doing to get attention.