Hello. Neighbor
Hello. Neighbor
we are
We Provide Solutions to Compete, Adapt, and Evolve Using Strategic Branding.
We Help Our Clients Get:
MArketing that works like magic
magnetic attraction for fans
Customers Loyal to the core
an end to obsessing over rivals
clear and concrete on brand value
control of creative assets
We're New to Virginia Beach
but have served hospitality + retail brands for over a decade
And helping them become fan favorites in their community. As a remote agency with clients across the globe, we're free to move HQ wherever we (or a spouse's work) desire. From our origins in Chicago with big names, over to Milwaukee with big heart. And now we're excited to call Virginia Beach our new hometown!
Because Clients Who Love Us
Tend to really Fricken love us
82%
return rate
Pretty Lethal's clients tend to come back time and again for new creative and new branding endeavors.
7 yrs+
relationships
Pretty Lethal's clients often stick around, working with us regularly on direction, expansion, and creative.
$40m
client revenue
Pretty Lethal's clients vary in scale, from rising small businesses to solidly established operations.
110 yrs
Business Age
Pretty Lethal's clients vary in age from new concepts to heirloom family brands around for over a century.
Just a Lil' Sumpthin For You
No purchase necessary. One per customer. Not exchangeable for credit or cash value. Valid until 03/31/2025. Other terms may apply.
What It Is:
A quick consultation for advice, insights, direction, or ideas around your biggest branding issue or question.
What's Included:
-
30min Scheduled Consultation via Zoom with our Branding Specialist
-
After-Session Action Plan
a rundown of what we discussed and any actions or recommendations to follow
Examples of Discussion Topics:
-
Do I really need XYZ marketing service?
-
What would be your approach to this challenge?
-
How can we improve this design/copy?
-
Which are is most important to tackle in my brand?
-
Are these collateral pieces doing our brand justice?
"They care a TON about you and that is married with doing great work. They are simply the dream team. I loved their process and would work with them again in a heartbeat."
Brandon Nolte
Founder
"Pro tip for all the aspiring business owners out there: Get a creative team like Pretty Lethal Designs to bring your vibe to life."
Caitlyn Krug
CEO, Founder
"Despite being a new company, we now have a brand that is immediately recognizable to the general public. Their team really helped establish the strong name that we now have behind us."
Dana Spandet
Owner, Founder
"There is a TON of amazing content in all the brand positioning, purpose, mission statement, etc and that is all 100% on brand for what we are trying to accomplish."
Dan Nowak
CEO, Partner
Meet Your Strategist
Hey there,
I founded Pretty Lethal to help brands forge a path that's right for their goals, not someone else's personal style or ego. Unlike other agencies that treat clients like a number, I believe each of our clients deserve the same high level of care and expertise.
After a nearly a decade on the global brand teams of blue chip corporations, I started working with independent businesses to grow their audience and reinforce their place in the community despite recessions.
And that’s meant focusing on finding the best idea, not settling for the first thing that comes to mind. With branding best practices adapted for their needs, I saw these business owners gain confidence in their value and rally the support and recognition they deserve.
For over 15 years, I’ve collaborated with clients at pivotal moments as they face change, challenge, and opportunity in their businesses. Our work has led to transformations from the inside out, resulting in clients who exceed their customers’ expectations and make a greater impact to their community.
Through Pretty Lethal, I hope to change perspectives on cannabis through the success of brands that pave the way for better industry and healthier lives.
— Samantha
Reach Out Anytime
Hope to See You Around!
Are We Perfect for Someone You Know?
a PRetty sweet referral program
Know a team that is short handed, has a big project coming up, or planning on opening a new location? Refer them to Pretty Lethal and you’ll get a percentage of the project fees, or credit towards your own brand service fee.
If your referral works with us, you’ll receive 1% of their first contract fees as a cash payout, or as an equal amount credit for your business.
No purchase necessary. Other terms may apply.
Some of Our Most Requested Services:
-
Adding a new brand to a growing family portfolio
-
Understanding customers with in-depth insight
-
Adapting to evolved offerings or market changes
-
Systems for easy creative asset access and sharing
-
Brand pitches ready to go in any situation
-
New product line packaging and updates
Are We Perfect for Someone You Know?
a PRetty sweet referral program
Know a team that is short handed, has a big project coming up, or planning on opening a new location? Refer them to Pretty Lethal and you’ll get a percentage of the project fees, or credit towards your own brand service feed.
If your referral works with us, you’ll receive 1% of their first contract fees as a cash payout, or as an equal amount credit for your business.
Some of Our Most Requested Services:
-
Adding a new brand to a growing family portfolio
-
Understanding customers with in-depth insight
-
Adapting to evolved offerings or market changes
-
Systems for easy creative asset access and sharing
-
Brand pitches ready to go in any situation
-
New product line packaging and updates
No purchase necessary. Other terms may apply.
We Help Our Clients Get:
MArketing that works like magic
magnetic attraction for fans
Customers Loyal to the core
an end to obsessing over rivals
clear and concrete on brand value
control of creative assets
Just a Lil' Sumpthin For You
What It Is:
A quick consultation for advice, insights, direction, or ideas around your biggest branding issue or question.
What's Included:
-
30min Scheduled Consultation via Zoom with our Branding Specialist
-
After-Session Action Plan
a rundown of what we discussed and any actions or recommendations to follow
Examples of Discussion Topics:
-
Do I really need XYZ marketing service?
-
What would be your approach to this challenge?
-
How can we improve this design/copy?
-
Which are is most important to tackle in my brand?
-
Are these collateral pieces doing our brand justice?
No purchase necessary. One per customer. Not exchangeable for credit or cash value. Valid until 03/31/2025. Other terms may apply.
Experience Our Difference with a Complimentary Consultation
2025 Outlook Sesh
Make the holidays bright with new year you'll look forward to. We'll hash out strategies and ideas for a more powerful brand in 2025.
-
30min Initial Consultation via Zoom
-
30min Action Plan Review via Zoom
-
Consultation Action Plan
a rundown of what we discussed and any actions or recommendations to follow
-
Outlook Topic Ideas:
- Brainstorm ideas for brand freshness
- Prepare for a brand change or update
- Make brand management easier
- Raise marketing results to the next level
-
Post-Mortem Review
Did you have a less than stellar year? Let's turn it around by looking at what happened and what to try next time for better results.
-
30min Initial Consultation via Zoom
-
30min Assessment Review via Zoom
-
Consultation Assessment Plan
a rundown of what we discussed and any actions or recommendations to follow
-
Post-Mortem Topic Suggestions:
- Big marketing ideas that were a bust
- Customer groups who have lost interest
- Brand boredom from lack of change
- A big change or update that flopped
-
Mini Lightning consult
Consider this your AMA opportunity with a brand expert. Get advice, insights, direction, or ideas around your biggest branding issue or question.
-
30min Scheduled Consultation via Zoom
-
30min Action Plan Review via Zoom
-
Consultation Action Plan
a rundown of what we discussed and the actions or recommendations to follow
-
Consult Topic Suggestions:
- How do I keep creative from going off the rails?
- What area needs most attention in my brand?
- Does our brand give off the right impression?
- How do I integrate a new brand or product?
-
No purchase necessary. One per customer. Not exchangeable for credit or cash value. Valid until 03/31/2025. Other terms may apply.
Experience Our Difference with a Complimentary Consultation
2025 Outlook Sesh
Make the holidays bright with new year you'll look forward to. We'll hash out strategies and ideas for a more powerful brand in 2025.
-
30min Initial Consultation via Zoom
-
30min Action Plan Review via Zoom
-
Consultation Action Plan
a rundown of what we discussed and any actions or recommendations to follow
-
Outlook Topic Ideas:
- Brainstorm ideas for brand freshness
- Prepare for a brand change or update
- Make brand management easier
- Raise marketing results to the next level
-
Post-Mortem Review
Did you have a less than stellar year? Let's turn it around by looking at what happened and what to try next time for better results.
-
30min Initial Consultation via Zoom
-
30min Assessment Review via Zoom
-
Consultation Assessment Plan
a rundown of what we discussed and any actions or recommendations to follow
-
Post-Mortem Topic Suggestions:
- Big marketing ideas that were a bust
- Customer groups who have lost interest
- Brand boredom from lack of change
- A big change or update that flopped
-
Mini Lightning consult
Consider this your AMA opportunity with a brand expert. Get advice, insights, direction, or ideas around your biggest branding issue or question.
-
30min Scheduled Consultation via Zoom
-
30min Action Plan Review via Zoom
-
Consultation Action Plan
a rundown of what we discussed and the actions or recommendations to follow
-
Consult Topic Suggestions:
- How do I keep creative from going off the rails?
- What area needs most attention in my brand?
- Does our brand give off the right impression?
- How do I integrate a new brand or product?
-
No purchase necessary. One per customer. Not exchangeable for credit or cash value. Valid until 03/31/2025. Other terms may apply.